knell is a boutique. A real, physical space. A place where you can run your hand across the fabric, take in the scent of the room, and talk to someone who knows the story behind each piece.
In a world that has grown used to two-day shipping, one-click checkout, and fast fashion that comes and goes with the algorithm, we’re choosing to double down on existing in real life and choosing connection and interaction over internet sales.
knell isn’t a response to trends, it’s a return to what makes shopping an enjoyable experience. It’s an acknowledgment that style is personal and should be experienced as such. You can get previews of what we carry through our social channels and what's coming soon in our newsletter, but the real experience is in the shop. We hope to see you soon!
Founded by Christy Becker, knell is rooted in style, discovery, and connection. Her vision was simple: bring the feeling of a NYC showroom to Central Indiana. Give women in our community a reason to step out of the scroll and back into themselves.
knell wasn’t built in a day, nor by one hand. knell is collaboration in action and we’re thankful to the folks that helped make it what it is.
What started as a branding project, led to launch strategy, messaging, retail design and project management with Rebekah and Eric of FLATLAND KITCHEN
naomi furniture built some amazing pieces of furniture for us, what a delight to work with.
I’m proud of the collaboration with Schott Design and their team that brought our concepts to life through interior design and management.
Stephanie Barlow built our custom racks beautifully, we’re proud to utilize quality even in the everyday.
KORT builders were fantastic to work with and helped realize our concepts, designs and flesh out our space.