knell was founded by Christy Becker with a vision: to bring the feeling of a NYC showroom to Central Indiana. Our shop is rooted in style, discovery, and connection. We believe great clothes shouldn’t be trend-chasing or transactional—they should reflect individuality, feel good on your body, and last for years to come.
knell wasn’t built in a day, nor by one hand. knell is collaboration in action and we’re thankful to the folks that helped make it what it is.
What started as a branding project, led to launch strategy, messaging, retail design and project management with Rebekah and Eric of FLATLAND KITCHEN
naomi furniture built some amazing pieces of furniture for us, what a delight to work with.
I’m proud of the collaboration with Schott Design and their team that brought our concepts to life through interior design and management.
Stephanie Barlow built our custom racks beautifully, we’re proud to utilize quality even in the everyday.
KORT builders were fantastic to work with and helped realize our concepts, designs and flesh out our space.